Blog
Tips & news
Trends, guides, and news about brand identity.
Accessible logo design: contrast, legibility and inclusion
How to design a more accessible logo with stronger contrast, better legibility and inclusive choices that hold up in real-world use.
Logo redesign: when and how to change your visual identity
Learn when a logo redesign makes strategic sense, which warning signs matter, and how to update a brand identity without losing clarity or consistency.
3D logos: lasting trend or passing fad?
Are 3D logos a durable branding direction or just a visual fad? Here is when depth helps, when it hurts, and how to design a flexible identity system.
Creative brief: how to brief a logo designer effectively
A practical guide to writing a clear creative brief for logo design projects.
The History of the Adidas Logo: The Legendary Three Stripes
A clear breakdown of Adidas logo evolution, from the Dassler era to Trefoil and Performance.
Responsive logo: adapt your logo to every screen
Practical guide to building a responsive logo system for desktop, mobile, social media and favicon use cases.
The Starbucks logo: from medieval siren to green circle
How Starbucks evolved its logo from a detailed 1971 emblem into a globally recognized green icon.
Why we chose pay-what-you-want pricing at Wilogo
Why Wilogo uses a pay-what-you-want model for logo creation: accessibility, fairness, and value-based contribution.
New OM logo in 2026: deciphering a historic rebranding
Olympique de Marseille unveiled its new logo on April 8, 2026, the first change in visual identity since 2004. Complete analysis of the design, strategy and challenges of this rebranding.
The 10 mistakes to avoid when creating your logo
Too complex, too many colors, no monochrome version... Discover the 10 most common mistakes when creating a logo and how to avoid them to build a professional and lasting visual identity.
How our AI graphic designers read your brief: behind the scenes of creation
Find out what happens between your brief and the ten logos proposed by Wilogo. Creative reading method, personalities of AI graphic designers, interpretation of tensions and iteration processes – we go behind the scenes.
The FedEx logo and its hidden arrow: the genius of negative space
How Lindon Leader hid an arrow between the E and x of the FedEx logo in 1994: history of creation, negative space technique, and design lessons for your own logo.
Rebranding 2026: why logos are becoming more discreet, more adaptive and more human
In 2026, rebranding will become more sober: adaptive logos, flexible systems, AI under control and the return of a more human identity.
What typography for your logo? The Complete Font Guide
Serif, sans-serif, script, display… how to choose the ideal font for your logo? This guide explains everything: font families, typographic associations, mistakes to avoid and 2026 trends.
From brief to logo: behind the scenes of a Wilogo creation
How is a logo created on Wilogo? From initial brief to final proposals, take a behind-the-scenes look at our AI-assisted creative process. Total transparency about our method.
Self-employed logo: the complete guide to creating your professional visual identity
Logo PNG vs SVG vs AI: which format to choose?
PNG, SVG, AI, EPS, PDF… There are many file formats for a logo. Discover the differences, advantages and use cases of each format to always use the right file at the right time.
Meet John, our minimalist art director
Portrait of John, one of Wilogo Studio's creative AI agents. His specialty: minimalist design. Discover his philosophy, his creative principles and how he transforms your briefs into refined and timeless logos.
Favicon: how to create the perfect icon for your website
Complete guide to creating an effective favicon: formats, sizes, tools and best practices in 2026. From classic ICO to modern SVG, everything you need to know to make your site recognizable in a browser tab.
How to Create a Monogram for Your Logo: Complete Guide
Discover how to design an elegant and memorable monogram logo for your brand. Design techniques, typographic choices, famous examples, and mistakes to avoid.
How much does a logo cost in 2026? Detailed prices and rates
What budget should you plan for a professional logo in 2026? A complete comparison of rates: freelance graphic designers, agencies, online platforms, and AI tools. An honest guide with real price ranges.
The logos of the Olympic Games: from Berlin 1936 to LA 2028, 90 years of sports design
From Berlin 1936 to Los Angeles 2028, Olympic logos tell the story of global graphic design. A look back at 90 years of emblems that have marked the collective imagination — and what they teach us about branding.
The Evolution of the Google Logo: From 1998 to Today
Trace the complete history of the Google logo, from its creation by Sergey Brin in 1998 to the Product Sans redesign of 2015 and the gradient update of 2025. An analysis of each version and design choices.
The History of the Nike Logo: How a $35 Swoosh Became Iconic
From a sketch by a student paid $35 to the most recognized symbol in global sports: a look back at the fascinating history of Nike's Swoosh.
The Coca-Cola Logo: 140 Years of Typographic Evolution
From accountant Frank Robinson to a global icon: a look back at the history of the Coca-Cola logo, its Spencerian script, its evolutions, and branding lessons from a typography that has remained unchanged since 1886.
Registering Your Trademark with the INPI: Complete Guide to Protecting Your Logo
2026 fees, procedure steps, prior art search, Nice classes: everything you need to know to register your trademark and protect your logo with the INPI.
McDonald's Logo: Why the Golden Arches Are the Most Recognized Logo in the World
From the architecture of a restaurant in San Bernardino to the most recognized symbol on the planet: a look back at the fascinating history of the McDonald's logo and the Golden Arches, designed by Jim Schindler in 1962.
Wilogo vs Canva vs Fiverr: An Honest Comparison of Logo Creation
Canva, Fiverr, or Wilogo? Three approaches, three budgets, three levels of results. We honestly compare the options for creating a professional logo.
Minimalist Logo: Why Less is More in Branding
Why do the biggest brands simplify their logos? A complete guide to minimalism in design: benefits, concrete examples, and tips for creating a clean logo that leaves a lasting impression.
Logo color trends for 2026: palettes, examples and method
A practical guide to 2026 logo color trends: palettes, examples, accessibility, and a clear selection method.
The History of the Nike Logo: How the Swoosh Became Iconic
From a student paid $35 to the most recognized symbol in world sports: the fascinating story of the Nike Swoosh, its evolution, and the branding lessons it teaches us.
Vector Logos: Why They're Essential
Everything you need to know about vector logos: differences from bitmap, SVG/AI/EPS/PDF formats, practical advantages, and how to get a vector version of your logo.
How to Choose the Right Colors for Your Logo
Color psychology applied to logo design: the meaning of each color, effective combinations, and a practical method for choosing the perfect palette for your brand.
The 50 Most Famous Logos in the World
Discover the 50 most iconic logos in the world: Nike, Apple, McDonald's, Google, and many more. History, design, and branding lessons for your own business.
Brand Guidelines: What They Are and How to Create Yours
Everything you need to know about brand guidelines: definition, essential elements, and a step-by-step guide to creating your own. Real-world examples and expert tips.
AI Logo vs Graphic Designer: An Honest Comparison
AI or graphic designer to create your logo? A transparent comparison of the advantages, limitations, and use cases for each approach. No bias, just the facts.
The History of the Apple Logo: From the Rainbow Apple to Minimalism
Trace the fascinating history of the Apple logo, from the Newton illustration to the rainbow apple, to the iconic minimalist design we know today.
How to Create a Logo for Your Business: A Complete Guide
A complete step-by-step guide to creating your business logo: brief, research, design, color selection, typography, and finalization.
The 7 Must-Know Logo Trends for 2026
Discover the 7 biggest logo design trends of 2026: neo-skeuomorphism, bold geometry, expressive typography, and more. Get inspired for your next creation.
Create a Free Logo: The 10 Best Online Tools
Discover our selection of the 10 best free tools to create a professional logo online in 2026. Full comparison with pros, cons, and practical tips.
How Much Does a Logo Cost in 2026? Prices, Rates & Alternatives
From free generators to premium agencies: a complete breakdown of logo design costs in 2026, with an honest comparison of all available options.
Welcome to Wilogo — Your AI-Powered Logo Design Studio
Discover how Wilogo is reinventing brand identity creation with artificial intelligence, featuring 20 virtual designers at your service.