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Trends, guides, and news about brand identity.
The History of the Nike Logo: How the Swoosh Became Iconic
From a student paid $35 to the most recognized symbol in world sports: the fascinating story of the Nike Swoosh, its evolution, and the branding lessons it teaches us.
Vector Logos: Why They're Essential
Everything you need to know about vector logos: differences from bitmap, SVG/AI/EPS/PDF formats, practical advantages, and how to get a vector version of your logo.
How to Choose the Right Colors for Your Logo
Color psychology applied to logo design: the meaning of each color, effective combinations, and a practical method for choosing the perfect palette for your brand.
The 50 Most Famous Logos in the World
Discover the 50 most iconic logos in the world: Nike, Apple, McDonald's, Google, and many more. History, design, and branding lessons for your own business.
Brand Guidelines: What They Are and How to Create Yours
Everything you need to know about brand guidelines: definition, essential elements, and a step-by-step guide to creating your own. Real-world examples and expert tips.
AI Logo vs Graphic Designer: An Honest Comparison
AI or graphic designer to create your logo? A transparent comparison of the advantages, limitations, and use cases for each approach. No bias, just the facts.
The History of the Apple Logo: From the Rainbow Apple to Minimalism
Trace the fascinating history of the Apple logo, from the Newton illustration to the rainbow apple, to the iconic minimalist design we know today.
How to Create a Logo for Your Business: A Complete Guide
A complete step-by-step guide to creating your business logo: brief, research, design, color selection, typography, and finalization.
The 7 Must-Know Logo Trends for 2026
Discover the 7 biggest logo design trends of 2026: neo-skeuomorphism, bold geometry, expressive typography, and more. Get inspired for your next creation.
Create a Free Logo: The 10 Best Online Tools
Discover our selection of the 10 best free tools to create a professional logo online in 2026. Full comparison with pros, cons, and practical tips.
How Much Does a Logo Cost in 2026? Prices, Rates & Alternatives
From free generators to premium agencies: a complete breakdown of logo design costs in 2026, with an honest comparison of all available options.
Welcome to Wilogo — Your AI-Powered Logo Design Studio
Discover how Wilogo is reinventing brand identity creation with artificial intelligence, featuring 20 virtual designers at your service.